The Four Pillars

When it comes to emergency preparedness kits, there are a lot of questions people have before deciding to invest in a 72-hour survival system. Whether you’re curious, skeptical, or just getting started, we’ve rounded up the most frequently asked questions we hear from people like you. Our goal? To make sure you feel informed, confident, and ready to take the next step in protecting yourself and your loved ones.

What’s a survival “system”?

It’s called a “system” because everything inside works together to cover essential survival needs: air, shelter, water, and food. Unlike a basic emergency kit, it’s designed to guide you through emergencies with optimized gear and clear instructions. It’s not just about having supplies; it’s about having the right tools that work seamlessly when you need them most.

What problems is it built to solve?

This system is designed to address the four essentials for survival that your body simply can’t go without:

• Air: You can only survive about three minutes without clean air. That’s why the system includes tools to protect against smoke, dust, and other contaminants.
• Shelter: Extreme heat or cold can quickly become life-threatening. This system ensures you stay warm, dry, or shielded from the sun and heat when it matters most.
• Water: Dehydration becomes life-threatening within three days. The system includes filtration and storage solutions to provide clean drinking water.
• Food: You need fuel to function, especially in high-stress situations. Emergency rations sustain you until help arrives or you reach safety.

It’s designed to meet these critical needs, giving you the best chance of survival when every second counts.

What kind of emergencies?

Emergencies can look different for everyone, but some of the most common scenarios include:

• Wildfire evacuations: When you need to leave quickly and face hazardous air conditions.
• Getting stuck overnight on a snowy road: Staying warm and hydrated until rescue.
• Power outages or natural disasters: Managing the basics while waiting for help or services to be restored.

This system is made for the unexpected moments that could happen to anyone, whether you’re in the city, the wilderness, or somewhere in between.

Why 72 hours?

Seventy-two hour survival kits are common because it’s the average time it takes for emergency services to reach people after a disaster (source). In major disasters like floods or wildfires, emergency services are often outnumbered by the sheer volume of people needing help. Roads may be blocked, infrastructure damaged, and access limited, leaving you to fend for yourself until rescue teams can arrive.

This system is specifically designed to cover that critical 72-hour window, keeping you safe, hydrated, and prepared while you wait for help to reach you.

Is this just for hardcore preppers?

We love this one. Nope, it’s not just for preppers—though we should all aim to be prepared. If you’re picturing the classic image of preppers with bunkers, gas masks, and years of canned food, this isn’t that. Our systems are simple, compact, and approachable, built for anyone who wants to be ready for life’s curveballs—no bunker required.v

What if I already have all those supplies?

That’s great—being prepared is always a good thing. But here’s the reality: if you only have a few minutes to evacuate (the average warning time for a disaster is often less than 15 minutes, according to Ready.gov), will all your gear be ready to go? Flashlight charged, matches full, bandages dry, water filter clean? This survival system is tested, packed, and ready to grab at a moment’s notice, so you don’t have to second-guess your supplies in a crisis.

It’s more than just gear—it’s a system. The tools are paired with clear instructions, making it easy for anyone to use, even under stress. One of our loyal customers, an ex-Navy SEAL, told us he trusts this kit because it’s reliable enough for his family. He said that if he’s away and his child is home during an emergency, this system has everything they’d need—no guesswork, just dependable preparedness. Emergencies aren’t just about you; they often impact your loved ones too. Do you trust your current gear to protect your partner, kids, or housemates when it matters most? This kit is ready to do exactly that. Even if you don’t choose this one, we encourage you to get prepared. But if you’re looking for something that truly checks all the boxes, this system is hard to beat.

For more insights, check out our Bug-Out Bag Checklist to make sure you’re covered.

Why is it priced higher than other kits?

It’s true—our systems aren't the cheapest on the market. But here’s why: we don’t cut corners. Many competitors fill their kits with bulk, low-quality items that may not work when you need them most. Every product in this system is either manufactured by us or sourced from a trusted brand known for its reliability.

We include what works—no gimmicks, no fluff—because in an emergency, “good enough” isn’t good enough. One investment in quality gear could make all the difference when it matters most.

Why should I buy it if I may not ever use it?

Well—we often encourage customers to think of their kits as more than a “go bag”—it’s their “go-to” bag. The tools inside are built to work, and the contents are designed to be used. Emergencies are unpredictable, and when they happen, you need something reliable, tested, and ready to go without hesitation. That’s exactly what this system delivers.

Even if disaster never strikes, this bag has everyday applications. The tools are versatile and practical—i.e., the power goes out and you need a flashlight, or grandma falls and you need the sling bandage. We encourage you to familiarize yourself with the bag, test the tools, and ensure you know how it all works. Just remember: anything you use should be replaced to keep the kit ready for whatever comes next.

We’re not saying you need to build a bunker—but let’s be honest, we’re all a little envious of our prepper neighbors, aren’t we? The truth is, being prepared doesn’t have to mean stockpiling. It can start with one kit designed to make the unexpected a little less daunting.