Free US Shipping on all orders $150+

Troy Michels

Troy is Co-Founder & CEO of Intelligent Beverages, LLC., creators of RESQWATER Proactive Recovery, an enhanced recovery drink that is rapidly gaining marketshare across the United States.  Not always a beverage guy, Troy started his career in the ski industry, interning at K2 and working at Aspen Ski Company before joining Target Corp., where he served as a spokesperson, created and led their Lifestyle Marketing division working with athletes like Shaun White and Mat Hoffman, helping to make Target a premium player in apparel, gaming and the music industry. He is also a partner in Grapes, a mobile electronics charging company.

A native of Minnesota, Troy is the married father of two, but still spends as much time as possible on skis, bikes and boards across the world.  Sometimes even with his wife and kids.

“Having an active family that's always on the go has you out in the elements in unique situations where you need to be ready. Knowing we have The Seventy2 with us whether at home, on the road or out on the water, eliminates various lingering thoughts about safety with a young family. It's like having that buddy that thinks of everything with you at all times.”